Print & Packaging
Packaging is the most detached context: no profile picture, no header, no visual system around it. The brand must stand on its own through wordmark, typography and color system.
In progressUpdated 2026-10-16
01
Information Hierarchy
| # | Function | Description |
|---|---|---|
| 1 | Brand Identifier | Wordmark (mandatory) + Monogram (optional) |
| 2 | Product Name | Fugaz One, uppercase: e.g. PREMIUM OVERGRIP |
| 3 | Subline / Features | Fira Sans: e.g. Tacky / Absorbent / Long-lasting |
| 4 | Technical Details | Dimensions, weight, material |
| 5 | Instructions | Step-by-step with numbered icons |
| 6 | Legal Information | Manufacturer, address, country of origin |
02
Rules
- Wordmark: Mandatory on every package (front AND back). Horizontal Long preferred. Min. 25 mm width.
- Monogram: Allowed as addition (closure, label, endcap), does not replace the wordmark. Min. 8 mm height.
- Clear visual separation between hierarchy levels. Max. 2 font sizes per packaging side.
- Headlines (product name): Fugaz One, uppercase, min. 14 pt / 5 mm cap height.
- Body & instructions: Fira Sans, mixed case, min. 7 pt / 2.5 mm. Legal: min. 6 pt.
- Body text under 12 pt always in pure K (no Rich Black): prevents registration errors.
- Blue only as accent (keyword, icon highlight): never as packaging background.
- Matte preferred. Gloss only as targeted spot UV on logo or headline.
03
CMYK Reference
Padel Blue
C100 M50 Y0 K0 · RAL 5015
Neutral
K80 (text) · C40 M30 Y20 K80 (surface)
Black
K91 (text) · C60 M40 Y40 K91 (surface)
White
Paper white
Pantone approximation: 2175 C, binding reference is proof against #0071EA. RAL 5015 Sky Blue, binding for shopfitting, powder coating and foiling. Grays via K channel only.
No-Gos
- No blue as background surface
- No colorful gradients
- No full-gloss finish
- No foreign typefaces
- No Fugaz One in lowercase
- No black text on blue
- No monogram as pattern