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    Guidelines

    Application guidelines for social media, web, print and layout.

    In progressUpdated 2026-10-16
    1. 01Social MediaSocial media shows Padel how it feels – not how it should look.
    2. 02Overlay SystemText over image needs a reading surface. The gradient is the standard tool: digital as a semi-transparent gradient, print as an opaque solid block.
    3. 03Reels & StoriesVertical video formats need their own rules for subtitles and CTAs: readable, quick to grasp, not cluttered.
    4. 04NewsletterNewsletter banners follow a fixed visual logic: image leads, text sits as overlay on top.
    5. 05YouTube ThumbnailsThumbnails appear side by side in a grid view. Always the same layout creates wear-out. So three defined styles may be deliberately mixed.
    6. 06Web / E-CommerceThe website is a sales floor, not a gallery. Brand serves the purchase, not the other way around.
    7. 07Print & PackagingPackaging is the most detached context: no profile picture, no header, no visual system around it. The brand must stand on its own through wordmark, typography and color system.
    8. 08Layout & Grid LogicLayout follows image attitude: closeness, directness, no overdesign.
    9. 09Tagline LibraryApproved lines for physical touchpoints. Direct, approachable, confident: no agency language, no sports metaphors as punchlines.
    10. 10Retail / StorePadel-Point in the Tennis-Point store: facade, shop windows, glass and space. The space explains the category, not the sender.
    11. 11Court BrandingHow the brand comes to life in physical spaces – from venue banners to outdoor facades.
    12. 12AI labellingEvery visual created or altered with AI carries the official EU label, visibly. The rule is the same for all brands and channels.
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