Social media shows Padel how it feels – not how it should look.
In progressUpdated 2026-10-16
01
Format Logic
Platform
Format
Usage
Cropping
Instagram Feed
1:1
Game moments, products
Close to player
Instagram Stories
9:16
Behind-the-scenes
Keep the text zone at 34% clear, player to the side or below
Instagram Reels
9:16
Dynamic action
Movement in center
TikTok
9:16
Raw gameplay, community
Less polished
LinkedIn
1.91:1
Team updates, business
Professional tone
02
Content Categories
Play Content60%
Feed posts, Reels, hero content
Community Content25%
Stories, behind-the-scenes
Product Content15%
Stories, rarely feed
03
Platform Attitude
Platform
Attitude
Tone
Instagram
Visually strong, curated but not sterile
Confident, not arrogant
TikTok
Rawer, more authentic, less polished
Playful, direct
LinkedIn
Business-relevant, not corporate
Professional, not boring
YouTube
Educational + emotional
Expertise + passion
04
Text Overlay Rules
Font: Fugaz One, uppercase
Max. 5 words
Color: White or black on image
05
Layout Grid: Text Zone and Logo
One percentage for every format. The headline text zone starts at 34% of image height from the top, left aligned, the same in 9:16, 4:5 and 1:1. Percentage instead of pixels, anchored from the top, because the bottom exclusion zone varies by format while the top one stays constant. The zone runs from the left edge to 60% of the image width.
Text at 34% from the top, left aligned. Logo: one size, position follows text and motif.
top 14%
Reel 672 px, 35%
6%
Text zone 34%
60%
YOUR NEW RACKET
Find it in the shop.
AI label
9:16 Story and Reel
No logo, profile picture is the sender
Text zone 34%
60%
YOUR NEW RACKET
Find it in the shop.
bottom left
bottom righttop rightAI label
1:1 Feed, wordmark 20%
Text zone 34%
60%
YOUR NEW RACKET
Find it in the shop.
bottom left
bottom righttop rightAI label
4:5 Feed, monogram 8%
06
Safe Zones (Meta)
Format
Clear top
Clear bottom
Side
Story
250 px
340 px
65 px
Reel
269 px (14%)
672 px (35%)
6% each side
Feed 1:1 and 4:5
no UI
no UI
Grid crop 3% side (4:5)
Usable band for text in 9:16: 14 to 65% of image height, the Reel is the binding case. Text can start in 9:16 behind the side exclusion zone from 8%, in the feed from 6%.
07
Logo in the feed: size fixed, position not
SizeHorizontal wordmark 20% of image width (216 × 81 px). Filled monogram 8% (86 × 81 px). Both the same height, 1.4 cap heights of the feed headline. Applies to 1:1 and 4:5.
PositionFollows the text zone and the motif: outside the text zone, outside exclusion zones and grid crop, on a calm area of the motif, 6% margin, clear space of 1x dot diameter. Allowed corners: bottom left, bottom right, top right. If the motif carries an AI label, it sits at the top, top right by default; if the logo sits top right, the label moves to the top left.
Which markWordmark when the audience does not know the brand: paid ads, third party assets. Monogram on owned channels, when the audience can clearly identify the sender.
Stories and Reels: no logo. Instagram identifies the sender through the profile picture.
08
Four rules from the field test
Text zone widthThe text zone runs from the left edge to 60% of the image width, left aligned. If the headline's longest word does not fit the zone, the headline shrinks, down to at least 80% of standard size.
Short headlineOne or two words may be set large, 160px in 9:16 and 140px in the feed, but only if the headline then fits on a single line. Otherwise standard size applies.
Reading surfaceA continuous gradient with no hold zone: full opacity only at the edge, then a soft fade down to zero, plus fine grain against banding. The gradient ends just past the text zone.
Composing the motif for the zoneThe main motif sits in the right third, the left 60% above 60% height stays calm. Moving objects in the image need their own position note. Composition follows the format: social formats use this grid, 16:9 headers use the CMS center rule.
09
Type sizes by format
Format
Headline
Short headline
Subline
9:16
Fugaz One 110 px
160 px
Fira Sans Bold 56 px
1:1 and 4:5
Fugaz One 80 px
140 px
Fira Sans Bold 40 px
Line spacing for multi-line headlines: 0.92 as the standard. If a following line contains letters with marks above cap height (umlauts, accents, tilde, in any language), 1.05 applies to the whole headline, otherwise the marks run into the line above.
Source: phase-3/3-1a_social-layout-raster.md in the MD sources. Decided on 2, 7 and 8 September 2026, field test 9 September 2026.
01
Format Logic
02
Content Categories
Feed posts, Reels, hero content
Stories, behind-the-scenes
Stories, rarely feed
03
Platform Attitude
04
Text Overlay Rules
05
Layout Grid: Text Zone and Logo
One percentage for every format. The headline text zone starts at 34% of image height from the top, left aligned, the same in 9:16, 4:5 and 1:1. Percentage instead of pixels, anchored from the top, because the bottom exclusion zone varies by format while the top one stays constant. The zone runs from the left edge to 60% of the image width.
Text at 34% from the top, left aligned. Logo: one size, position follows text and motif.
YOUR NEW
RACKET
Find it in the shop.
No logo, profile picture is the sender
YOUR NEW
RACKET
Find it in the shop.
YOUR NEW
RACKET
Find it in the shop.
06
Safe Zones (Meta)
Usable band for text in 9:16: 14 to 65% of image height, the Reel is the binding case. Text can start in 9:16 behind the side exclusion zone from 8%, in the feed from 6%.
07
Logo in the feed: size fixed, position not
Stories and Reels: no logo. Instagram identifies the sender through the profile picture.
08
Four rules from the field test
09
Type sizes by format
Line spacing for multi-line headlines: 0.92 as the standard. If a following line contains letters with marks above cap height (umlauts, accents, tilde, in any language), 1.05 applies to the whole headline, otherwise the marks run into the line above.
Source: phase-3/3-1a_social-layout-raster.md in the MD sources. Decided on 2, 7 and 8 September 2026, field test 9 September 2026.