Reels & Stories
Vertical video formats need their own rules for subtitles and CTAs: readable, quick to grasp, not cluttered.
In progressUpdated 2026-10-16
- Subtitles: Fira Sans Bold, mixed case, white on semi-transparent black (#000/70%)
- Text CTA: Fugaz One, uppercase, statement element for overlays and end cards
- Button CTA: Fira Sans Bold, mixed case, white on Brand Blue (#0071EA)
- No blue on subtitles: too hard to read on moving images
- No logo in the video: no overlay, no watermark. The profile picture sets the sender, the logo appears only in the outro
- Outro: videos end with the official Padel-Point outro animation, without an extra claim end frame. For 4:5 use the centre of the 9:16 version. A button CTA may sit centred below the wordmark, it appears once the wordmark is in place and leaves with the logo